Experts to talk about the power of print to ad agencies at Print Fair

The Print B2B Briefing on the evening of 7 November (Thursday) will see six print experts discuss print innovations and showcase the power of print. The briefing will be held in concurrence with the Print Fair from 6 to 10 November at Max Mueller Bhavan.

26 Oct 2013 | By Rushikesh Aravkar

The event is organised by PrintWeek India and Goethe Institut / Max Mueller Bhavan in partnership with We The Production People, a group of production heads from advertising agencies.

The workshop will feature Harsha Paruchuri and Navin Dhanani of Pragati Offset discuss about 3D books and Pragati Calendars; Sunil Chhugani of PODS will talk on power of digital printing and finishing; Saifee Makasarwala of Silverpoint will introduce Augmented Reality in print; S Rajgopal of Spectrum Scan will highlight POP/POS, Aspi Forbes of Jak Printers will talk on book fabrication and Anil Namugade of Trigon Digital will present packaging design, proofs and mock-ups.

Hemant Randive, general manager - production services, Draftfcb + Ulka and a founder member of  We The Production People, said, “The is an interesting initiative to bring print buyers and printers on one platform. We would like to thank PrintWeek India and Goethe Institut / Max Mueller Bhavan for partnering with us for the workshop.”

The two-hour session starting at 6:00pm is expected to be attended by over 60 delegates.