Fespa adds Screenmedia Expo to its 2013 event line-up

Speakers from brands such as Tesco and Samsung talked about sustainability and effectiveness and senior figures from the agency world, including Saatchi & Saatchi, TBWA and McCann, discussed the creative decision making process, intelligent use of cross media, Augmented Reality (AR), QR codes, Near Field Communication (NFC) and the power of print.

Industry experts from the US and Europe also covered topics ranging from consumer insight, new trends in digital textile printing and some of the early findings of the Fespa World Wide Survey.

Many of the themes of the Global Summit would be carried over to the Fespa show in June. It is widely tipped to be the biggest Fespa ever.

Organisers have further consolidated this claim by adding Screenmedia Expo to Fespa 2013 line-up.

Screenmedia Expo has been bought by European Sign Expo, the joint-venture event owned by Fespa and the European Sign Federation. As a result, Fespa 2013 will be a complete visual communications event with the absorption of digital signage and out-of-home advertising show Screenmedia Expo 2013 within the events running at ExCel this June.

"The out-of-home market is undergoing a transition to digital, which businesses need to understand," said managing director of Screenmedia Expo organiser Screen Events, Mark Pigou. "Print is never going to go away but there will be a convergence with digital screens."

Previously run as a standalone event, and slated to take place on May 22nd and 23rd at Earls Court, Screenmedia Expo has been moved back a month and across town to ExCel to run from 25-27 June.