Fespa turns focus towards promotional products with tie-up with CTCO for Fespa 2013
Fespa has announced the Promotional Products Business Academy (PPBA) for its flagship event, Fespa 2013 London
26 Jan 2013 | 2790 Views | By Mihir Joshi
The PPBA is aimed at printers who wish to explore the opportunities in promotional products.
The PBBA is being delivered by a partnership between Fespa and French event organiser, 656 Editions, who organise CTCO, to bring the business opportunity of the promotional products market segment to the forefront of printers’ minds.
Visitors to the PPBA will beguided personally through different zones, with the support of a promotional products trail. They will also benefit from access to valuable CTCO market research data and free access to EuropeanSourcing.com's extensive database of promotional products for one month. Visitors will also be able to access products, live personalisation demos and other educational material.
Fespa's head of new media and events, Duncan MacOwan said, "Fespa is all about pointing printers towards real growth opportunities. There is a clear opportunity for printers producing promotional print of all types to add another profitable string to their bow, and PPBA is the place to explore this within Fespa."
Fespa 2013 will be held at Excel, London on 25-29 June 2013.