Finat is all set to launch the second edition of its Labelicious competition in The Hague, Netherlands and this year they aim to reach out to students and young professionals around Europe as part of the association’s campaign to attract young talents to its workforce. The design brief for the 2020 edition will be officially unveiled and published on the competition’s website on Friday 18 September 2020.

This year’s edition will focus on a selected number of countries, education institutes, and label companies. The first edition of Labelicious was held in 2019 during Labelexpo in Brussels. The winners, young talents from Italy and Belgium were selected for their outstanding work from nearly one hundred registrants from all countries across Europe.

“Labelicious is an initiative of Finat and the objective is to challenge future talents to share their ideas about the future of labels and packaging, and build connections between education, industry, and talents,” the company mentioned in a press note shared with PrintWeek.

The 2020-edition of Labelicious will focus on practical collaboration between educational institutions for packaging technology and graphic design in European countries and label and packaging manufacturers.

According to the organiser, the brief has been developed specifically for the competition and involves an innovative manufacturer of sustainable consumer products, launching a new consumer brand focusing on the empowerment and wellness of senior consumers.

“It will be interesting to see how the youngest generation of label and packaging designers will come up with smart, creative, and sustainable label designs for this product line for an older generation,” it stated.

Due to the impact of Covid-19, the educational semester in many countries will end by early 2021. Therefore, the entry date and judging period have been pushed slightly forward to mid-February. The announcement of the 2020 winners is scheduled for Friday 26 February 2021.