“WB@2500 is a great machine to have. It’s more productive, more capable and quite state-of-the art. In the last three months, we have already done more than 1 million books using the machine, and when the HMI of the machine announced this, I was proud that we bought this,” Goel said.

Established in 1993, First Impression Corp Services is into educational books, coprorate brochures and exports, and targets national publishers with pan-India presence for books and multi-national corporates for their brochures and catalogues.

With in-house pre-press to post-press under one roof, according to Goel, the USP of the company is quality production with fast turnaround and quick deliveries. “This makes us invest in brand new machines with reliable support from manufacturers, like we have done for Komori and Welbound,” he added.

About Welbound, Goel is particularly impressed with its after-sales support. “What differentiates Impel-Welbound from many other suppliers is its after-sales support. Often, you hardly meet the sales executive once the sale is completed. In the case of Welbound, however, the sales executive remains the single point contact to get any requirements, in both services and technical support,” Goel said.

Working in a 50,000-sqft covered space, the company has the production capacity of 50,000 to 60,000 books within 24 hours.

Explaining how the installation of WB@2500 has helped the company, Goel gives the example of a book with a 500-gsm board cover, with inline feeding and cover scoring. “This was not possible in the older model of binding machine that we have, a WB2000, and we thought we may have to manually place the cover. Then the Welbound team ensured us that this can be done using the new WB@2500,” he said.

Among big volume jobs, the company has produced 1.5 lakh books for exports in a week, from printing to binding. It has also delivered 10,000 books in less than 24 hours, from printing to binding, to Goyal Brothers Prakashan.

Top publishers in First Impression’s roaster include S Chand, Goyal Brothers and Rachna Sagar, among others. Corporate clients include Syska LED and DCM, among others.

According to Anil Kumar, Impel-Welbound's national sales manager, First Impression always creates a great impression with its customers, be it for out-of-the-box thinking, near-impossible delivery periods or for desired quality standards. Sanjay Goel leads from the front and is always available for his customer's to address any of their requirements; and in-turn, we enjoy working with a customer who will challenge our notions and help us stretch our limits,” he added.