Folding cartons are a vital part of retail supply chain during such a crisis, says ECMA

Mike Turner of ECMA, said,“During the Covid-19 crisis, the value of packaging has been recognised by many governments and retailers across the world. Folding cartons especially, have played a vital role in helping brand-owners deliver essential products to families and communities when they need them the most.”

According to ECMA, folding cartons are facilitating the hygienic and efficient movement of products into the markets, which have seen significant increases in demand.

In addition, folding carton manufacturers are continuing to operate their facilities across Europe, in line with their responsibility as an essential industry, in a bid to keep supply chains moving. A similar scenario has been visible in India as well.

ECMA claims folding cartons as a sustainable solution that is aligned with the European Commission’s circular economy strategy. The value of which is being reinforced today as a critical item involved in keeping Europe supplied with food and medicines.

“Folding cartons provide a strong retail shelf presence, are readily recyclable and enjoy an unmatched carbon footprint – no other packaging material can offer all these advantages,” added Turner.