Forecast for 2017: Sanjay Malhotra

Founded in 1966, Malhotra Graphics is a distribution house with a portfolio of pre-press solutions comprising of workflow solutions, colour management tools, platemaking systems, that includes digital and manual imagers and processors for offset and flexo segments. The company represents brands such as Fujifilm and DuPont in consumables; Esko, Techkon, Glunz & Jensen-Degraf and Amsky in pre-press solutions; and Morgana, Renz, Guowei and C&J in print finishing equipment.

Looking back, looking ahead
Yes, there were challenges posed by demonetisation, a setback seemed like a knee-jerk reaction. We experienced a drop of around 30% in the consumable business due to demonetisation. However, we see a reversing trend with positive sentiments from the customers and industry colleagues.

Response to changes
In today’s digital world, paper is not used as much or in the same way as earlier. Therefore, print companies, in order to keep pace with the changing nature of demand, require a new set of tools. Hence, our new product additions of reputed brands.