Frankfurter launches online survey for publishers on AI in publishing

As a result, the Frankfurter Buchmesse and Gould Finch are seeking participants from international publishing, who have a few minutes to answer industry-specific questions. All participants will be given exclusive first access to the results of the study and to the white paper to be published, in German and English, at the end of the year.

The attached article, “The Deep Waters of Deep Learning”, offers some initial insight into the topic. In it, Holger Volland, vice-president, Frankfurter Buchmesse, and Colin Lovrinovic, managing director, Gould Finch, examine the following questions: What is artificial intelligence anyway? Why is it such an important topic? and Why should the publishing sector grapple with it?

They also point to some initial possibilities that AI offers publishers – beyond determining location, sex and age. Because a smart implementation of existing AI can help publishers to optimise – and even develop – old and new content.

Gould Finch sees itself as a hybrid between a technology-fuelled management consultancy firm and a digital powerhouse that develops and implements innovative artificial intelligence solutions. The company’s founders bring over 20 years of experience in the digital transformation of products, services and business models in many sectors, including automotive, finance, media, retail and the public sector.

For more information and a link to the study please visit publishing.gouldfinch.com.