Fujifilm has launched a new campaign that can help print service providers in India invest in the latest wide-format equipment at incredible prices.

While promotional stock lasts, the Buy Back Promotion has invited print businesses to trade in older printers of any make for a significant rebate on any Fujifilm Acuity system, such as the Acuity EY.

Designed to offer near-photographic print quality, efficient production output and robust build at an affordable price, the Fujifilm Acuity EY flatbed printer already offers a fast return on investment. The promotion is therefore set to make this advanced system even more attractive to PSPs.

According to the company, the Fujifilm Acuity EY is used around the world for a wide variety of applications – from standard POP to creative display graphics – thanks to its ability to print onto a broad range of rigid and flexible materials up to 1.89 inches thick. It has a maximum print area of 49.6x98.8 inches and is available with an optional roll unit for even greater media versatility.

The Acuity EY runs CMYK and white inks, perfect for printing eye-catching designs directly onto high-value materials such as wood, metal, coloured and clear products. The durable, high-density UV inks themselves are solvent-free, Greenguard-certified and meet some of the world's most stringent emission standards.

SM Ramprasad, executive vice president at Fujifilm India, said: "We're delighted to support Indian print businesses in accessing new markets, applications and opportunities with this new Buy Back Promotion. We hope these subsidies will help to stimulate the Indian wide-format print market.

"With its superior build quality, excellent reliability, eco-conscious solvent-free Fujifilm inks and exceptional material compatibility – all backed by a global brand with a reputation for outstanding customer service – the Fujifilm Acuity EY is a production printer for ambitious print businesses."

Other Fujifilm systems are available through the Buy Back Promotion; in all cases trade-in value will be agreed in conjunction with a Fujifilm India engineer.