Conceptualised by Cheil India, the new film titled, ‘Never Stop creating memories’ highlights the joy of making memories amidst the hustle-bustle of everyday life. The campaign, through its engaging emotions tries to spread the message of being in the moment, capturing that memory and creating shared experiences of culture, tribe and belongingness.

Haruto Iwata, managing director, Fujifilm, said, “For our ‘Never stop’ corporate branding campaigns, innovation and creativity has always been part of Fujifilm’s thought process and it reflects in our campaigns. As a brand, we deeply resonate with the motto of ‘Never Stop’ because we have constantly been showcasing our unwavering commitment of introducing innovative products and services to the Indian market across sectors. The idea behind this initiative was to break the usual clutter of mundane daily lives and cherish and grasp the moments in between. Through this campaign, we want to inspire people to grab their Fujifilm camera and showcase not only their creative expression but also preserve memories that lasts forever.”

Tribhuwan Joshi, lead, brand communication, PR & CSR, Fujifilm India, said, “At Fujifilm, our endeavor has always been to encourage the expression of photography, culture and shared experiences. With this campaign, we want to inspire the youth of our country to create memories and seize the moment with our cutting-edge imaging devices. The digital campaign will be actively promoted on our social media platforms and aired on OTT platforms as a part of 360 degrees integrated marketing approach.”