Nishiyama said, “The graphics arts business is one of the most important drivers for Fujifilm’s growth in the Indian market. The company is looking at achieving a 15% overall growth by the end of FY 2016. With our world-class printing technology, we are focused on delivering high quality, technically advanced print solutions that help printers develop competitive advantage and grow their businesses.”

According to a company brief, “the Vybrant 1800 is driven by the patent FujiFilm technology and has been designed to provide high quality with affordable costs, a more value for money proposition which Indian customers always wanted.

The wide format printer prints at 20 sq/metres per hour; and is equipped with the Fujifilm Dimatix Q-class Industrial quality print head and runs on Peizo drop-on-demand technology.

Elaborating on the Make in India theme, Nishiyama said, “The push given by the Government’s Make in India initiative gives us great scope for our business. Since the market outlook looks positive, we want to utilise this opportunity to our best and so we offer our new Fujifilm Inkjet Technology - Vybrant 1800, manufactured in Pune, India.”