The fair demonstrated Fujifilm’s comprehensive line-up range of X and GFX mirrorless cameras, Instax Range of Instant Cameras, first of its kind Wonder Photo Shop Concept, wedding/ personalised album solutions and wide-format printing capabilities.

Organized by All-India Photographic Trade & Industry Association (AIPTIA) every year, CEIF is the world’s third largest Consumer Electronic and Imaging show. It aims to support, uplift and develop the imaging industry in India. The exhibition acts as a great platform for brands like Fujifilm to showcase their latest products and services to target customers.

Haruto Iwata, managing director, Fujifilm India, said, “We have been associated with CEIF since its inception and we are ecstatic to see the enthusiasm of the people attending the event. It is our endeavour to bring the latest technology to CEIF every year. Our new range of cameras and printing solutions is a testimony of our commitment towards India. We are relentlessly working towards creating a stronger ecosystem with best-in-class technology for photographers and business in the country.”

To highlight Fujifilm’s commitment to India market, the company recently launched its first ever campaign ‘Never Stop’, which displays brands constant focus towards revealing new technologies.