Global Advertisers acquires largest sized hoarding in India

At an Out-of-Home (OOH) conference held last year, Salman Khurshid, Union Minister of External Affairs, said, “OOH has been around for several decades and perhaps century; only quality of content and presentation has improved. Regulations have changed and now, you are making it more effective both cost and quality wise.”

18 Jan 2014 | By PrintWeek India

On the lines of making it effective, both cost and quality wise, Mumbai-based outdoor agency, Global Advertisers, has enhanced its portfolio by acquiring the largest out-of-home (OOH) hoarding in India.The hoarding is located at one of the most used rail over bridge (ROB) flyover of Bandra and due to the size, it can be seen from more than a distance of 3 kms.


Sanjeev Gupta, managing director, Global Advertisers

Sanjeev Gupta, managing director, Global Advertisers, said “As we believe in quality and superior displays since our inception, this hoarding has certainly created a new landmark for us. Global has wide range of hoardings for brands which taps different customer segment including emerging areas such as 17 hoardings at Sion, 16 at Thane, 27 at Andheri and 19 at Kandivali. With the addition of this new site, whose quality is far ahead from any competitor, will help us in influencing big brands from industries such as automobile, real-estate, fashion and entertainment.

Recently, Global Advertisers also acquired the rights of advertising on strategically located bus shelters of Marine Drive, Dadar, Andheri and Borivali, in a move to offer best solutions to their clients. Bus shelters are mainly preferred by banks, coaching classes, jewellery, real-estate and consumer goods.