In an interview with PrintWeek, GMC COO Michael Watts said, "The last quarter and the actual last month were records in terms of revenues and number of new customers for GMC. So we really feel we're poised for growth this year and our relationship with Neopost will only speed this growth - while letting us stay true to our commitment to product development as well as our values and our customers."

Before becoming COO in late 2011, Watts oversaw GMC's Americas operation and so had a first-hand look at how variable data has changed commercial printing.

"There is clearly a strong move in the industry towards short runs and variable print is the way to go," he explained. "Those commercial printers who will survive will be the ones who embrace this technology and invest in changing their business to better partner with their clients and provide new services that are not just print related but also takes then into a multichannel delivery platform."

Purnendu Mohanty, managing director, India and SAARC, GMC Software Technology India, said, “The print service providers in India will have to change the way they function and should look to provide extra services besides printing. The enterprises, whether they are telecommunication, banking or utility companies, are looking to reach their customers using electronic forms of communications and trying to cut down costs on printing.”

“More or less people are looking to reach directly to inbox. GMC will focus on providing multichannel communication solutions to the enterprises, which is a combination of direct mails, e-mails, SMS etc to stay connected with the customers. This will increase significantly in the near future,” added Mohanty.

He further said that internet density in India is growing at a rate of 20% for last two years and will continue to do so. “Without the focus on multi channel delivery, the enterprises will miss a large chunk of business. In future, the short-run graphics business will be accessed online through storefront solutions which enables customers to edit the designs and proof online,” concluded Mohanty.