The Advertising Agencies Association of India (AAAI) and The Ad Club have announced that the next edition of Goafest will be held between 7-9 April 2022.  

The 15th edition of the event will be held at the Grand Hyatt.  

 The three-day event will be helmed by Jaideep Gandhi, founder, Another Idea, as the chairman of the Goafest 2022 organizing committee.    

Rana Barua, group CEO, Havas Group India, has been elected as the chairman of the Awards Governing Council for the Abby Awards.    

Anupriya Acharya, president, AAAI, said, “Goafest is the definitive festival for the advertising, media and marketing industry in the sub-continent. This time the festival is coming after a gap of two years and so one can imagine the anticipation the industry professionals will have! We also expect a lot of first timers this time given a lot of new young talent has joined in these two years. Goafest 2022 will be a good platform to celebrate our industry’s resilience as well as the potential. Jaideep is a seasoned industry professional with vast experience on Goafest. Certainly, it will translate into a delightful and engaging festival experience for all.”  

Gandhi said, “It’s the illustrious return of Goafest 2022, with its 15th edition, where recognition, innovation, collaboration and celebration all happen under the same sky. Ensuring all safety protocols that’re necessary in a post-pandemic world, I believe it’s time for the industry to rediscover the power, joy and magic of connecting once again in the real world. I’m grateful to the previous chairpersons Nakul Chopra, Ashish Bhasin for the learnings I received from them and thankful to the president of AAAI - Anupriya Acharya for her continuous support and encouragement.”  

Partha Sinha, president, The Advertising Club and president, Times of India, said, “The return of Abby and Goafest not only mark the return of normalcy in the advertising, marketing and media landscape of India but it also underlines the reason for which most of like this profession – the celebration of excellence. The Abbys is the highest honour in this country for excellence and we wanted to ensure that we bring the big one back with all its glory. We have used the hiatus to our advantage and the award will witness some big forward movements in this Goafest. Watch this space for more details. Rana has first-hand experiences of organising and winning both creative and media awards. His experience will be hugely beneficial as the chairman of the Award Governing Council. It’s a complex job and we had to entrust the right person with that job.”  

Barua said, “After two extremely tough years for the industry, I am extremely happy to say that Abbys are back. Abbys have always been recognized as the best in creativity for our industry and winning Abbys will continue to be an inspiration and motivation for the new generation of marketers, agencies and brand custodians. Since the period of entries will be from 16th February, 2019 to 15th February, 2021, I encourage all to come forward and celebrate their best work.”  

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Source: Campaign India