Hi Poly Prints using Ricoh Pro C9100 for photobooks

Among all the positive arguments on the behalf of digital printing, the best one yet is how it is fulfilling the demand for quality printing in small-town India. With technology shrinking the world into a global village, a customer in Gorakhpur desires and demands the same things as its counterpart in a Metro city like Delhi — be it quick visiting cards in an unusual substrate or a shinning photo albums. Earlier, to fulfill these demands a small-town customer needed to visit the nearest city. No

28 Apr 2017 | By Dibyajyoti Sarma

Gorakhpur, Uttar Pradesh-based Hi Poly Prints is one such business, which is offering competitive digital printing services with the help of a Ricoh Pro C9100 colour production engine and a Ricoh Pro 8100 B&W production engine.

Shirish Agarwal, the owner of Hi Poly Prints said he was attracted to digital printing because digital is the future. “Today, the market is for short-run and large SKUs. Digital printing is perfect fit for these requirements,” Agarwal said. “Besides, there are certain jobs that can only be done in a digital machine, for example, photo albums.”

He also gives the examples of visiting cards, invitation cards, multicolour stickers and short-run magazines as ideal job works to be fulfilled in digital printing. Hi Poly Prints offers all these services to its customers in Gorakhpur, located on Rapti river near Nepal border, also the home town of the current chief minister of UP.

“However, we are mainly in photo albums, commercial printing and export job applications,” Agarwal said. “Now, we have also started printing books, using the book on demand model.”

He said he went for Ricoh because of its print quality. Especially when it comes to photobooks, he said, Ricoh quality is better than the competition within the range. “Ricoh offers consistency in colour reproduction throughout the print run, with perfect front and back registration,” he said.   

Agarwal said he also like the fact that the Ricoh machine offers the same speed even printing on heavy substrates like as 400gsm auto-duplex. “Also the media identification unit helps us create customer profile,” he added.

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