“At HB Fuller, we know that the condition of the labels on which a manufacturer’s brand is displayed plays an important role in maintaining that brand’s value and reputation,” said Melanie Lack, HB Fuller’s business development manager.

She added that the company is determined to protect brands by designing specialist adhesives that keep labels firmly in place throughout the product journey – however long it might be and however difficult the conditions. "Our extensive research and development, balanced with the ability to respond to customers’ specific and changing needs, will ensure continuous innovation to tackle new challenges,” Lack added.

Speaking to PrintWeek India at the show, HB Fuller representative said, "During Labelexpo India, much interest has been generated in our range of pressure sensitive adhesives. In particular Swiftmelt 1911 hotmelt PSA for difficult label applications such as tyre labels or holographic labels has been very popular. And in the solvent adhesive technology, Swiftcol 9060 adhesive for double sided tapes has generated strong interest with its superior performance on many substrates such as aluminium foil, plastics and foams."

According to the company, developed in Europe and now produced in India, the new Swift®melt 1911 and LunameltTM HL 2838 hotmelt pressure-sensitive adhesives deliver exceptional performance. Swift®melt 1911 delivers on demanding surfaces and conditions, such as glass, metals, wet conditions and rough surfaces, making it ideal for holographic labels, tyre labels and glass bottle labels.

For speciality and premium labels and tapes, LunameltTM HL 2838 has a wide performance spectrum and delivers pressure-sensitive adhesive performance on difficult surfaces, such as virgin and recycled corrugated boxes in both low and high-temperature conditions.

Additionally, both adhesives are delivering performance on courier envelopes, demand driven by the rapid expansion of eTailers and internet shopping. Swift®melt 1911 and LunameltTM HL 2838 are successfully providing the required strong bond to ensure packages remain secure during shipment.

The company’s extensive pressure-sensitive adhesive line-up contains hotmelt, solvent-based and water-based formulations for production of many different kinds of tape, label and protective film.