Heat-shrink sleeve growth is 5.3% in India
In a marketplace where packaging is undergoing significant changes, AWA reports that the heat-shrink sleeve label continues to grow at the rate of usage last year, 5.3%, particularly in India.
06 Apr 2015 | By Samir Lukka
Heat-shrink sleeve growth is 5.3% in India
Plus growth has stabilised in the developed markets of North America and Europe.
Meanwhile pressure-sensitive labels also continued to represent a significant growth driver, despite the strong competition from sleeving, and showed a volume increase globally of 4.1%, while glue-applied labeling grew at a modest 2.8%, benefitting from beverage labeling applications in the developing economies.
In-mold labeling's three technologies - IML-EB, IML-IM, and IML-TF - showed a combined growth rate of just over 3% in the global label market.
AWA Alexander Watson Associates' Global Labeling and Product Decoration Market Update 2015 states, labeling and product decoration is evolving at many levels. The established and more mature label technologies are experiencing increasing competition from alternative decoration and packaging formats such as flexible packaging in all its forms, and direct print to the container, whether it be a carton, bottle or can. AWA's annual assessment of current label market characteristics - now in its ninth edition - is an established reference source for all involved in, or interested in, this complex supply chain.
AWA's label market opinion survey, the newly-published Global Labeling and Product Decoration Market Update 2015 may be ordered online at www.awa-bv.com
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