Holostik strengthens its commitment to anti-counterfeiting TAF 2025

The 6th edition of the Traceability and Authentication Forum (TAF) 2025, organised by the Authentication Solution Providers' Association (ASPA) in collaboration with The Rise, witnessed the active participation of Holostik as the registration partner. 

As a global leader in anti-counterfeiting and authentication technologies, Holostik reaffirmed its commitment to securing supply chains through innovative solutions. The event saw an impressive gathering of policymakers, industry experts, and technology pioneers discussing strategies to combat counterfeiting and safeguard consumer trust.

Ankit Gupta, vice-president of ASPA and joint managing director of Holostik Group, played a pivotal role at the forum. He, along with other dignitaries, inaugurated the event by lighting the ceremonial lamp, symbolising the commitment of industry leaders toward securing brands and consumers from the growing menace of counterfeiting.

A highlight of the event was the panel discussion on physical and digital technology: the cornerstones of authenticity, moderated by Gupta. The discussion brought together experts from the industry to explore the convergence of physical security features such as holograms, tamper-evident labels, and machine-readable markers with advanced digital solutions, including blockchain, AI-driven verification, and IoT-enabled authentication. Under Gupta’s moderation, the panel provided invaluable insights into how a multi-layered approach can create a robust authentication ecosystem.

Holostik’s participation at TAF 2025 underscored its leadership in providing end-to-end anti-counterfeiting solutions. With a strong focus on physical and digital security, the organisation continues to drive innovation through its phygital approach — seamlessly integrating physical security features with digital traceability solutions.

From advanced security holograms to real-time track-and-trace systems, Holostik’s solutions are designed to empower brands, protect consumers, and strengthen supply chain integrity. The company’s digital arm, Utopia Digitech, is known for its Blockchain-driven SaaS-based authentication solutions at its core, which enable real-time product verification, warranty management, and seamless integration with ERP, CRM, and BI systems.

TAF 2025 served as an essential platform for industry leaders, policymakers, and stakeholders to collaborate and discuss the evolving landscape of authentication. Holostik’s active involvement as a Registration Partner reinforced its dedication to driving innovation and awareness in the fight against counterfeiting.
 
Speaking about Holostik’s role at TAF 2025, Gupta stated, “As counterfeiters adopt more sophisticated methods, brands must stay ahead by implementing a multi-layered security approach. At Holostik, we are committed to delivering trending solutions that combine physical and digital technologies to ensure product authenticity and consumer trust.”

With the ever-growing threat of counterfeiting impacting various industries, events like TAF 2025 play a crucial role in fostering collaboration and setting new benchmarks in authentication. Holostik remains steadfast in its mission to protect brands, businesses, and consumers through its innovative security solutions.