HP aims to grow its large format printing business in India

HP is looking to spearhead the growth of printing solutions for architecture, engineering and construction (AEC) students and professionals, making in-house, large-format printing accessible to more users. 

Ramon Pastor, vice president and general manager - large-format printing business, HP said, “The expanded HP Designjet portfolio helps our customers stay connected where the job takes them and allows first-time, large-format buyers to easily and affordably bring their printing needs in house. Our new line-up also addresses the demands of today’s competitive business environment, which requires AEC workers to be highly mobile, spending more than 50% of their time out of the office.”

HP’s strategy hinged on three key pillars: adding value to printed page, ensuring profitable printing for print service providers (PSPs) and graphic arts businesses; and enabling environment-friendly and sustainable printing.

Javier Larraz, director and general manager, graphics solutions business – large format printing design, HP Asia Pacific and Japan said, “AEC workgroups need printing solutions that can handle a dynamic, collaborative work flow, allowing users to easily access, share and print important design content wherever the job takes them. HP’s new large-format printing solutions meet the evolving needs of our customers around the world, providing the connectivity, flexibility and efficiency today’s businesses require.”