At the event, HP showcased the latest digital printing innovations and highlighted the various possibilities for brand owners and marketers across verticals including FMCG, pharma, among others.

During the presentation, Puneet Chadha of HP, said “The market place is getting increasingly competitive. Digital printing can open entirely new opportunities for brands with respect to customer outreach, contributing significantly to the brand recall.”

A Appadurai of HP delivered a presentation around engaging customers through innovations in labels and packaging and how it can significantly contribute towards increasing sales and revenues for the brand.