At the event, HP showcased the latest digital printing innovations and highlighted the various possibilities for brand owners and marketers across verticals including FMCG, pharma, retail, food and beverage, health and beauty.

During the presentation, Puneet Chadha, director, market development - graphics solutions business, Asia Pacific and Japan, HP, said, “The market place is getting increasingly competitive. Digital printing can open entirely new and unexplored opportunities for brands with respect to customer outreach, contributing significantly to the brand recall.”

A Appadurai, country manager - graphics solutions business, HP delivered a presentation around engaging customers through innovations in labels and packaging and how it can significantly contribute towards increasing sales and revenues for the brand.