According to HP, ‘this new entry level continuous-feed inkjet web press would offer commercial print service providers (PSPs) the most economical entry point to high quality performance for digital commercial printing.’

The T235 HD is expected to provide a low total-cost-of-ownership platform for publishing, production mail and commercial print needs.

“With the introduction of the HP PageWide T235 HD, it’s easier for more PSPs to make the analog to digital transformation,” said Eric Wiesner, general manager of PageWide Industrial Division, HP.

“As the HP PageWide web press platform reaches a milestone of 210 billion customer-printed pages, it further reinforces the market’s adoption of HP Thermal Inkjet technology,” he added.

Using HP’s High Definition Nozzle Architecture (HDNA) with a native resolution of 2400 nozzles per inch, the duplex T235 HD is said to deliver productivity at 400fpm (122mpm using single drop weight printing. It’s also capable of producing 200fpm (61mpm) using dual drop weight printing with seven levels of half-toning per colour and finer grain printing for smoother skin tones, gradients and secondary colour solid fills.

“HP's high-volume PageWide solutions allow print service providers to add greater value to high-volume data-driven print communications with uncompromising performance and colour quality that brands demand,” said Wiesner. “The HP PageWide T235 HD makes it possible to deliver cost-efficient, relevant and targeted print that engages customers in more creative ways.”