“At Interpack 2014, HP will show how digital printing can meet all of these challenges, as well as help converters protect margins and add value through variable data and personalisation,” said Puneet Chadha, director market development, graphics solutions business PPS APJ.

Creative, high-quality packaging applications on display at the show include labels, flexible packaging and folding cartons produced using HP Indigo technology. For the digital market, at HP's stand will be the 762mm (30in) wide, web-fed HP Indigo 20000 digital press, the 750mm (29.5in) wide, sheet-fed HP Indigo 30000 digital press and the WS 6600 digital press.

In the large-format section, HP will demonstrate short-run corrugated packaging and display applications produced on HP Scitex industrial presses.

Currently, In India, the Indigo 10000 is installed at Mumbai-based Mazda Imaging and Coimbatore-based Glo Digital. Mazda gained the first mover advantage with India's first Indigo 10000 at its facility.