HP strategises for digitising the folding carton market in India

Based-on this, at PrintPack India 2013, the company will showcase its strength in commercial and packaging segment.

“PrintPack is all about commercial printing and packaging. Therefore, HP will be exhibiting its fleet of solutions for this segment. At Drupa this year, we exhibited our portfolio for the packaging and labels segment, and the same will trickle down to PrintPack, this year,” said Appadurai, country manager – Indigo and inkjet solutions, Asia Pacific and Japan, HP India.

“Folding cartons is a segment, which according to us has tremendous growth opportunity. We have started drifting from the usual ‘kirana’ (grocery) store experience to a retail mart experience. The packaging in the coming few years will play a very critical role in the off-shelf shopping,” he added.

In an earlier interaction with PrintWeek India, Gido van Praag, vice president and general manager - graphic solutions business, HP (Asia Pacific and Japan) too had towed the same line and stated that HP will be concentrating not only on the press but also the post-press segment catering to the packaging segment.

Talking about the entry to folding carton business, he said, “The plan is that we are preparing to introduce the beta version of the Indigo 30000 in India by the end 2013 quarter, which is specialised for the folding carton market. This product will have a massive impact in creating a wave towards the digitisation of this segment. This will serve both the mono and corrugated carton market.”