HP to display its label and packaging printing technology at Labelexpo

HP India, in collaboration with TechNova Imaging Systems, is set to present its lineup of HP Indigo presses and solutions for the labels and packaging industry at Labelexpo India 2024. 

The company will showcase its advancements in digital printing technology. The focus will include expanding into growing market segments such as in-mould labels, lamitubes, flexible packaging, shrink sleeves, folding cartons, and security printing. 

With the industry's portfolio of label and packaging presses, HP Indigo enables converters and brands to achieve flexibility across a wide range of job lengths. By selecting the most suitable press for each job, converters can boost efficiency, improve sustainability, and optimise the total cost of ownership (TCO).

A Appadurai, country manager of Indigo and inkjet business solutions at HP India, said, “We are excited to showcase our cutting-edge HP Indigo technology at Labelexpo 2024, designed to empower Indian businesses. HP’s comprehensive range of digital presses has enabled HP Indigo users to achieve significant growth, establish new benchmarks, and exceed market standards in quality, efficiency, and scalability across various print segments. We at HP aim to shape a more innovative and sustainable future for the labels and packaging industry in India, and we look forward to demonstrating how our solutions can help businesses thrive in this evolving landscape.”

He added “At the HP booth, visitors will have the opportunity to explore the HP Digital Supermarket, an engaging display featuring a variety of applications printed for both Indian and global brands. This showcase will highlight how HP Indigo's digital technology supports converters and brands in on-demand printing, enabling them to respond swiftly to rapidly changing market demands and create new revenue streams”.

The highlight of HP's portfolio will be the HP Indigo 6K Digital Press, a part of the HP Indigo portfolio. Based on HP Indigo’s LEP technology, it is designed to meet the needs of the label and packaging market. It combines high-quality digital printing with exceptional operational flexibility, offering increased productivity and a wide range of printing applications. 

In addition, HP will virtually showcase the HP Indigo V12, a high-speed digital printing solution that offers impressive productivity for pressure-sensitive (PS) label printing. With print speeds of up to 120 metres per minute, the HP Indigo V12 is designed to help converters meet the growing demand for fast, high-quality production, driving greater efficiency in large-volume label printing.

HP Indigo’s wide portfolio, including the HP Indigo V12, HP Indigo 6K, and the HP Indigo 200K are based on HP Indigo’s LEP and LEPX technologies.

HP’s Intelligent Automation and end-to-end production offering including the PrintOS software suite will also be highlighted. Visitors will be able to see how tools like Spot Master within PrintOS help converters achieve accurate spot colours in minutes while reducing waste and labour costs. 

Other solutions, including HP SmartStream, HP HoloLens, and Web2Print/Pack, will further emphasise the role of digital technology in optimizing production and driving efficiency.

In addition to the live demonstrations of the HP Indigo presses the booth will feature HP’s sustainable printing solutions, including XR Services, Security and Brand Protection, and CO₂ reduction technologies, all designed to ensure product integrity and reduce environmental impact.

Four theatre shows will be hosted daily, providing a comprehensive walkthrough of various sections. Two of these shows will be dedicated to sustainability and held twice a day.