The new machine’s top speed of 56-m/min in the three-colour enhanced productivity mode presents a step up for digital mid-web technology, according to HP, beating out its predecessor the 25K’s top speed by 33%. 

While still significantly slower than conventional gravure and flexo presses, the 200K’s higher productivity will effectively allow fast-turnaround and variable specialists to significantly widen their market and outcompete conventional presses on shorter runs.

The jump in print speed has also allowed HP to push the press’ break-even point in beta tests by 50% compared to the 25K. 

Noam Zilbershtain, VP and GM of HP Indigo & Scitex, said: “The HP Indigo 200K is a mid-web digital press, especially designed for converters addressing the needs of brands in flexible packaging, but it also serves the growing requirements of the label and shrink sleeve industries for higher productivity and wider format.” 

The 200k uses HP Indigo’s Liquid Electrophotography (LEP) technology and has been designed to print high coverage patterns with white on the majority of industrial substrates, on the obverse and reverse sides. 

The 200K’s Indigo ElectroInk range is suitable for food packaging on the non-contact side and can be composted in some applications.

(Source: PrintWeek.com)