HP unveils PageWide corrugated innovations
Ahead of SuperCorrExpo, HP has announced a new wave of innovation for its HP PageWide corrugated solutions portfolio to help drive scaled and profitable production of digitally printed packaging applications.
06 Aug 2021 | By Rahul Kumar
HP will be conducting virtual product demonstrations throughout SuperCorr, which can be arranged via corrugated.packaging@hp.com. The company continues to prioritise the health and safety of its employees, customers and prospects, and has chosen not to have a physical presence at this year’s conference.
HP PageWide corrugated packaging converters continue to lead digital production in the corrugated market with the highest production volume worldwide, recording a growth rate of more than 60% in 2021 compared with 2020.
“Supply chains are facing pressures never experienced before, with market trends accelerated by the pandemic requiring converters to deliver faster and flexible packaging solutions. Digital packaging can fundamentally transform the corrugated supply chain for brands in high-volume and mainstream production, especially for eCommerce, food and household products,” said Carles Farre, vice-president and general manager, HP PageWide Industrial. “Time-to-market can be reduced from weeks using analog methods to only days with HP digital, in addition to sustainability advantages of reduced waste, and higher shelf impact with greater design versioning.”
Using HP thermal inkjet technology and true water-based inks, HP PageWide serves the corrugated market with both pre-print liner and post-print direct-to-board digital presses. The pre-print HP PageWide T1195i press and HP PageWide T470S press and post-print HP PageWide C500 press all deliver vibrant graphics, offset-quality and food-compliant applications.
HP continues to advance its corrugated technology to create new opportunities for packaging converters and brands to benefit from the analog to digital transformation. HP also unveiled the HP PageWide T1195i press for pre-print corrugated printing featuring new printhead technology.
New HP thermal inkjet printheads on the 110-inch wide HP PageWide T1195i press is designed to deliver more robust and economical production for roll-fed presses, to drive mainstream production and enable converters to move more jobs from flexo pre-print and litholam to digital. The printhead technology incorporates thermal control features to enhance preprint system performance and help reduce operational costs, while delivering consistent high quality at high speeds. Using these printheads, the press features improved paper handling capabilities to support a wider range of liners and applications.
To extend the HP PageWide sustainability offering, HP has also announced that digital corrugated packaging inks for the HP PageWide C500 have completed tests and received certification for compostability in home and industrial systems. This allows converters and brands to improve their sustainability profile for corrugated packaging and contribute to a circular economy, in addition to printing on-demand quantities, reducing inventory waste, and lowering overall environmental impact.