HT Media launches lifestyle magazine Brunch Q
On its first anniversary, Hindustan Times (HT) Media unveiled Brunch Q, the revamped version of its magazine Brunch Quarterly.
23 Aug 2012 | By PrintWeek India
HT Media launches lifestyle magazine Brunch Q
WIth a print run of 1.25 lakh per quarter and having a pan India presence, each issue will be based on a specific theme and will follow an updated and improved format.
Poonam Saxena, editor of Brunch Q, said, "With Brunch Quarterly completing one year, there could be no better time to give the magazine a complete overhaul. We plan to include some exclsuive content and sections and wish to make every magazine a collector's delight."
Rajan Bhalla, head of corporate marketing and magazines at HT Media added, "The revamped magazine comes in a larger format (22.5widthX29.5height) and the paper and production quality has been kept on par with the best international magazines. With over 31.53 lakh readers (as per IRS Q1, 2012 ), who enjoy HT Brunch every Sunday, the demand for Brunch Q is high among the targeted section A & A+ segments and it is most popular among the 25 to 45 years age bracket."
The first issue under this new format is available for the August-October, 2012 quarter.
Rajan Bhalla, head of corporate marketing and magazines at HT Media added, "The revamped magazine comes in a larger format (22.5widthX29.5height) and the paper and production quality has been kept on par with the best international magazines. With over 31.53 lakh readers (as per IRS Q1, 2012 ), who enjoy HT Brunch every Sunday, the demand for Brunch Q is high among the targeted section A & A+ segments and it is most popular among the 25 to 45 years age bracket."
The first issue under this new format is available for the August-October, 2012 quarter.
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