The calendar design, according to the company, is based on the fact that two third of consumers choose what products they are going to buy based on the packaging.

Printed on 200gsm IGEPA Profigloss paper, the calendar boasts of Inkredible  Resista process inks, Acrylac matt extra coating and New V lac gloss varnish. The calendar was printed by Poland-based Drukarnia Leyko print firm.

“Colours can trigger totally different  feelings and associations depending on people’s geographical and cultural designs. Our choice of images is based on the creativity demonstrated by each design,” said the company statement.

The packaging designs used in the calendar are select designs sent by agencies under the umbrella of European Packaging Design Association.

Huber Group is an international ink manufacturer. In 2005, Huber Group acquired Vapi-based Micro Inks thereby strengthening its position in Indian market.