The Cradle to Cradle (C2C) certification is a comprehensive certification system that aims to make products and materials more sustainable throughout their entire life cycle. The most important criterion for an award is a holistic commitment in the areas of material health, product circularity, renewable energy, water stewardship and social responsibility. 

The certification recognises Hubergroup's commitment to using materials that are safe for both humans and the environment. That its products are produced in such a way that as part of the printed product they can be returned to biological or technical cycles and easily recycled after use. That Hubergroup promotes the use of renewable energy sources and the responsible use of water, for example at its plants in Italy and India. And that social and ethical aspects are incorporated into the production process and corporate practices. Hubergroup is not only recognised for individual products but as a company as a whole. 

“The compatibility of social, economic and ecological needs plays an important role at Hubergroup. We accept our responsibility for our clients and the next generations at the same time," said Richard Gill, product manager, sheetfed. "With our fourth C2C certification in a row, we are setting a new standard in our industry and going far beyond minimum requirements  when it comes to the environment and sustainability.”

Hubergroup promotes the use of renewable energy sources and responsible water usage in its production processes, particularly at its plants in Italy and India. For instance, in pigment production in India, more than 70% of the water used is recycled and reused. The energy used to manufacture all Cradle-to-Cradle certified products is 100% renewable.

“The certification evaluates water usage in our production and our main raw material supply chain. Additionally, we must prove that we purchase more renewable energy than the production of these products requires,” explained Gill.

The Hubergroup production site in Germany was the first to introduce the ISO 9001 quality management system back in the 1990s. This was followed by the environmental, health and safety, energy and HACCP management systems. In 2017, Hubergroup became the first global printing ink manufacturer to have the majority of its product portfolio C2C-certified and has since made sustainability the industry standard. 

Today, Hubergroup works closely with organisations such as Cradle to Cradle, CEFLEX, INGEDE and EPEA worldwide to continuously improve its products and processes. Hubergroup is also part of Responsible Care and has signed the Responsible Care Global Charter which sets out a series of basic principles and commitments for companies in the chemical industry worldwide.