Hyderabad-based Sri Bhagya Laxmi Printers invests in Xerox 1000 to raft of digital presses

The digital print firm, which was established in 1990 as a photo copying shop, has grown and evolved to become a printing firm that specialises in brochures, catalogues and other such commercial printing jobs for corporate houses and advertisement agencies.

Durga Prasad, chief executive officer, Sri Bhagya Laxmi Printers, said, “The market trend is such that the print runs are getting shorter. The short-run jobs have increased the demand of digital print. Hence, it was a necessary for us to add an equipment to our existing facility.”

The digital press swung into action on 31 March 2012 and has fired five lakh A3 size prints since then. Prasad said, “The Xerox 1000 Press with its fifth colour dry ink toner delivers  print at 2,400x2,400 dpi and speed of 6,000 impressions per hour. The Xerox 1000 has bolstered our capability to cater to the digital market.”

Pankaj Kalra, head, graphic communications business, Xerox India said, “Close interaction with our customers like Sri Bhagya Laxmi Printers  provides us with an unique opportunity to offer real business solutions to their business challenges. An industry benchmark post-sales service support along with low running costs, makes this digital press a good investment.”

Besides Xerox 1000, the digital print firm houses a raft of  machines including a Xerox 5000, Konica Minolta bizhub C280, Xerox DocuColor 252 and HP 5500. Sri Bhagya Laxmi Printers operate from two locations, one in Secunderabad and other in Madhapur; each covering an area of 6,000 sq/ft.