Indian companies shine at WorldStar Awards 2014

Indian packaging companies enjoyed a resounding success at the WorldStar Awards 2014, which were announced during a glitzy ceremony on the penultimate day of Interpack at Dusseldorf.

14 May 2014 | By Rushikesh Aravkar

Of the total 249 packaging projects submitted for the competition, from 35 countries, 109 were honoured with the WorldStar. Among these, The Paper Products (PPL), ITC Packaging and Printing SBU, Biostadt India and Ecobliss India are the four Indian companies that were recognised with the award for their excellence in packaging design.

Thomas Schneider, president, World Packaging Organisation and one of the jury members said, “All the packaging designs are aesthetically pleasing, highly functional and effective in product protection and some feature sustainability.”

Mumbai-based Biostadt is a bio-fertilizer manufacturing company, which caters to farmers across India. Its HDPE Gagar pack for Nanozim granules is user friendly in terms of use of pack after the product is utilised. It is uniquely designed considering farmers’ requirements.
Delighted winner, Juzar Khorakiwala, chairman and managing director, Biostadt, said, “This pack is light weight made from food grade virgin HDPE material. After use the farmers are able to use this empty Gagars for storing food grains, carrying water and many other household activities.”

PPL was awarded in beverages category for GSK Horlicks Gold package. The highlights of the print job were various combinations of super metallic inks and varnishes used to enhance the graphics, narrowing it down to use special pigment gold ink, resulting in super rich golden colour. The final shrink sleeve is a high shrink grade PVC with reverse print carrying special pigment inks.

Ecobliss’ innovative blister carton received an award in pharmaceutical and medical category. It is a box-shaped blister pack similar to a folding carton without any glue flaps.

ITC’s Vivel soap packaging is the epitome of consumer convenience. The soap is packed in a well crafted flip top carton with easy to break perforations, surrounded by a laser silver diffraction foil band, to give the consumer a unique open-close experience. This soap carton comes with a shrink wrapper with a handy tear-off strip which, according to the jury is something that any other soap is yet to portray. This mechanism lets you take off the shrink wrap with elegance and the soap is also well protected to retain the freshness.