What Indian exhibitors expect at the Frankfurt Book Fair (FBF) 2010...
Suhani Singh speaks to Indian exhibitors who will participate from 6 to 10 October at Frankfurt Book Fair
10 Aug 2010 | 3120 Views | By Suhani Singh
Publisher, Gopinath Rajamani, Diacritech
"FBF is a great place to meet new people, both customers and counterparts from all over the globe who are in the same trade. We expect to network, make contacts, learn about new technologies and get to know the trends in the global publishing business. Hectic preparations are on to make the most of this huge show. Besides our regular publishing services, we would be showcasing our e-delivery platforms, iPad, iPhone deliveries and eBook deliveries. Our main target would mostly be Europe. India is a technology hub and it is a good fair to showcase our talent and also absorb the advancements in
the industry."
Printer, Ruby Rodrigues, Manipal Press
"FBF is the biggest and best international book fair. We have been participating in the fair since the last seven years now. It is the perfect platform to meet our clients and also explore and decide how and where to venture. It also gives a fair idea of the competition the industry poses. It is beneficial in a lot of ways. One can explore how to attract publishers and to study the cross-section of international and Indian stalls at the show. FBF has over the years, helped us in ensuring better outreach of our products among European publishers through matchmaking sessions."
Publisher, PG Bandhu, Jaypee Brothers Medical Publishers
"We have been participating in FBF for 25 years now. We are targetting the whole world. Our specialisation in medical books gives us an edge. This time our focus is on eBooks and educational and scientifc journals. Over the years, we have gradually improved and procured good business from the fair. Indian printers and publishers should definitely participate as it is the largest book fair with lots of opportunities. Indian printers are in big demand for their quality and also because they offer the most cost effective prices."
Printer, Khushru Patel, Jak Printers
"Every year at FBF, we learn more. The preparation this year is more intense as we have got a lot of appointments lined up and we are also preparing to make our stall more interactive for our customers. Our aim is to procure orders from European countries. Today India is considered the leader in quality and with demand for the print run reducing India certainly is in a superior position to get in the market. There should be more and more participation from Indian printers as the world is now looking towards India as the prime supplier after China. This presents a lot of opportunities to Indian printers."
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