Indian publishers win 20 medals at INMA Global Media Awards
At the INMA Global Media Awards, Indian publishers amassed a total of 20 wins. Bennett Coleman and Co dominated the wins with a total of seven. The seven wins for the media company included three first-placed accolades.
31 May 2023 | 3684 Views | By PrintWeek Team
It received the Best in South Asia title for The Times of a Better India. The same campaign also got the first place win in Best Brand Awareness Campaign category. Bennett Coleman and Co's third first-place win came in the Bese Use of Social Media campaign for its IAmHyderabad campaign.
Jagran Prakashan was the second most-awarded Indian publication.
The tally included two first-place, one second-place and two third-place wins. The first-place wins came for Shifting Subscription Gears with First-Party Data (Best Initiative to Acquire Subscribers) and Connecting the Last Mile (Best Multi-Channel Client Advertising Campaign).
Hindustan Media Ventures (Mintgenie: Learn To Invest By Playing In the Stock Market - Best New Digital Product) and ABP India (Cadbury Gaane Mishti Jugalbandi - Best Multi-Channel Client Advertising Campaign) also bagged first-places at the awards.
The INMA competition rewards media excellence. It evaluates news media companies across two segments: national brands and regional brands.
(Source: Campaign India)