India's first HP FB 10000 at Meghdoot

Delhi-based Meghdoot, a leader in the field of corrugated cartons manufacturing, now has entered the point-of-purchase (POP) business, with the purchase of India’s first HP Scitex FB10000 industrial printing press, in addition to the HP Latex 3000 and Kongsberg XP cutting table.

24 Dec 2014 | By Rahul Kumar

The company’s in-house design house is professionally maintained and is well-equipped with latest software, including the complete suite from Esko.

Rohit Kapoor, executive director, Meghdoot, said, “Do not limit your imagination. This is what we want to convey to our customers and the industry at large. We will make your imaginations come true. Our investment also shows our approach towards the business.”

The corrugated box manufacturing company has emerged a front-runner in shipping box manufacturing with a production capability of 5000 metric tonnes per month.

“Brand managers and marketers in India have to constantly stay ahead of the market dynamics in in-store signage and POP displays. They are demanding advanced POP solutions, which can best meet their needs of colour accuracy, consistency and quality, while being affordable,” said Kapoor. “Responding to these needs and evaluating the vast market opportunity with corrugated POP displays, we decided to install HP Scitex Flatbed 10000 at our new facility in New Delhi.”

The HP Scitex Flatbed 10000 offers flexibility both in terms of size and speed as well as supports variety of applications and wide range of media. “The POP display applications, while being superior in quality, are highly affordable and meet the brand’s creative needs. We are all set to disrupt the dynamics of the POP display market in the country.” Kapoor added.

Now, Meghdoot will be able to meet the need for digital production in the POP graphics and corrugated display market, which is currently challenged by analog production methods.

Kapoor told PrintWeek India, "it will be easier for Meghdoot to take on more jobs, expand opportunities and increase profit potential."

Puneet Chadha, director, market development, graphic solutions business, HP Asia Pacific and Japan, said, “The HP Scitex FB10000 will help our customers like Meghdoot deliver to their customers in the retail marketers across the demands of quality and affordability, thereby helping them stay ahead of the curve in a highly competitive market.”