Indraprasth Printers invests in new Heidelberg Speedmaster SM-74

“Once I made the shift to Heidelberg, there was no looking back,” said Pravin Totre, the founder of Mumbai-based commercial printing firm, Indraprasth Printers, who recently upgraded its shopfloor with a new Heidelberg SM-74 four-color press.

03 Sep 2014 | By PrintWeek India

“With the brand new Heidelberg addition, we graduated Magna Cum Laude in commercial printing,” exclaimed Totre.

Founded in 2005 in the suburbs of Eastern Mumbai, today the the print shop is engaged in the production of promotional materials like folders, booklets, and brochures.

"One of the most influencing factor in favor of the machine was the high level of automation that could be achieved with the four-color press," said Totre.

“The Speedmaster SM-74 offers a level of automation, reducing the role of manual labor to minimal. Ever since installing the new press, the need for human intervention has declined dramatically by 70-75%. All that needs to be done is to follow the thumb rules of printing and finish the job. Lesser manual intervention leads to lesser stress levels and higher productivity. The SM-74 fits our printing requirements to a tee." added Totre.

"The major milestone we have achieved with the Speedmaster SM 74 is the completion of one crore impressions or 1,44,38,852 impressions to be exact, within 8 months of installation. This I think is a record for the press within such an incredibly short time-span," said Totre.

Alongside the Heidelberg SM-74, Indraprasth currently houses a Heidelberg SORM single-color press that can accommodate a wide range of printing needs. The firm also has Polar cutting equipment and finishing solutions.

“It is not enough to be just good. Innovation is the key to stay ahead of competition. In an environment where the next guy is as good as you are or even better, you need to find ways to differentiate your offerings. This is where Heidelberg comes into play. My customers are more than happy with the excellent print quality delivered by the Speedmaster SM 74. Containing costs is yet another way to beat competition," concluded Totre.