The B2B Events organiser was one of the early adopters in the domain of virtual expos with InterOp, a three-day business technology online exhibition that debuted in 2011.

Yogesh Mudras, managing director, Informa Markets in India, said, "We are delighted to announce that some of our signature exhibitions and conferences are adopting a virtual approach along with the offline format when they can be reinstated, with many of them having been postponed to the end of this year. We are strictly adhering to government guidelines and the safety of our exhibitors; buyers and our team members have always been on the forefront at Informa Markets in India.”

He added, “Currently, we are leveraging effective technologies available at our disposal as a global giant to ensure business stability and build expertise to mitigate the challenges brought about by Covid-19. The implementation of virtual interaction platforms will stimulate collaboration and open-up new opportunities for the exhibitors and buyers."  

The digital platform of Informa Markets will consist of more than 25 eEvents. To begin with, the company has rolled out a list of its upcoming virtual trade expos scheduled in June that will complement the annual offline expos to be held later this year - Renewable Energy India REI, International Fire and Security Exhibition and Conference (IFSEC), India and Occupational Health and Safety (OSH) India expo.

In addition, the pharma industry will experience virtual conferences such as Biolytica and Nitrosamine Impurities in June this year.  

“Even for the future, we believe that the hybrid format of offline expos supplemented by the virtual format will wholesomely cater to the requirements of our valued stakeholders," Mudras concluded.