Innovation is the key and UV is helpful: SC Roy
Innovation can come from anywhere and at any time. It is the necessity, said SC Roy of the ABP Group during his presentation on innovations carried out by the newspaper publisher in the recent year at the Wan-Ifra conference in Mumbai on 4 September 2015.
05 Sep 2015 | 3016 Views | By Rahul Kumar
When it comes to business, innovation keeps you alive and profitable, said Roy. “Sometimes we learn innovation from our competitors and sometimes we develop it on our own because there are demands. Recently, one of our advertisers suggested that we do an innovation for his product in our newspaper, and we did it.”
The Bengali daily Anandabazar Patrika and the English daily The Telegraph are the two flagship products from ABP.
During his presentation, Roy showcased a range of innovations that ABP did in its dailies. These include panorama, pseudo panorama, half-page flap/three-column flap, half-page double flap, pseudo panorama with flap, 3D printing (3D glasses), fluorescent inks on special pages, metallic ink on special pages (gold, especially for jewellery merchants), aromatic print (for world mosquito day), translucent jackets, index jut out-single on double, French window, centre-line butterfly, back/reverse flap, super panorama, strip advertisement, pseudo translucent COC, centre spin, reverse panorama, reverse flap on front page, art paper fly jacket, printer line advertisement, tabloid centre spread, tabloid translucent, tabloid pull up centre double panorama, tabloid back flap and tabloid pseudo.
Answering a question from an audience member how the company motivates its staff to carry out such diverse innovations, Roy said, “We have a special appraisal scheme for our staff who are engaged in innovation work. Implementation of any innovative idea is teamwork.”
On printing innovative ads, Roy suggested UV printing. “UV provides you multiple advantages, especially in terms of instant drying,” he said.