Innovative Printer Of The Year 2012

Parksons Graphics (Mumbai)

Tel: 91-22-6692 4611 / info@parksonsgraphics.com 

This was one of the category which saw a photo-finish result. Parksons Graphics inched ahead of its nearest competitor Marvel Graphic Studio’s ‘Curiosity Kills the Cat’ (by a mere point) on the usability factor for its Note n Tote Bag entry.

While judging the awards, the jury looked into how much the entries support the overall efforts in print, usability, understanding of the target audience and available resources besides innovation.

As one judge said, innovation occurs at the edges of organisations. Innovators must have foresight; must be able to conceive a product in a compelling manner and they must execute successfully. The note n Tote Bag entry had all those qualities.

Parksons Graphics is a commercial-cum-magazine printer, also a noted playing cards printer used a Sakurai flatbed press, outputting screen positive with a Prinergy workflow. Stitching was used as a post-press force.

The bag is designed to be carrybag – a clutch and collapses into a travel pouch. The Bag produced for 61c had a run-length of 500 and used 105gsm Tyvek paper. “We had to do embroidery on jobs, and we were able to utilise our skills and equipment to take on the entire stitching of a bag,” says Parksons Graphics. “We are a printer, and this job is an example of versatility and value-addition that we can offer in print today.”

Commended      

Marvel Graphic Studio (Ahmedabad)
Jayna Packaging (Mumbai)
Prince Digi Graphics (Mumbai)
Utility PrintPack (Mumbai / Changodar)
Ajanta Print Arts (Airoli)
Jak Printers (Mumbai)
Taco Visions (Mumbai)