Innovative screen printing has a bright future

I have been involved in our family business (wedding cards and invites) since 2010. My role in the organisation is to research and give ideas to our team to create innovative designs for invitations, to look after production process and quality checks, to get feedback from clients and implement the received suggestions, to interact with NRI clients for their online orders.

30 Jun 2017 | By PrintWeek India

Screen printing is a beautiful process but getting a tough competition these days at the hands of digital printing. Its strength is the special feel and effect which can be produced only by screen printing process. No other printing process can obtain the richness in its comparison. We can print on almost every media be it paper, plastic, fabric, ceramic or just any other thing. Special UV effects give a wonderful and premium feel to the printed products (in our case wedding cards and packaging). I personally feel that innovative screen printing is going to have a bright future.

We have won three consecutive National Awards for Excellence in Printing in the years 2013 (one gold, one silver and a certificate of merit), 2014 (one silver award) and 2015 (two silver swards).

(Vandna Saxena works at Kamal Printers, Ludhiana.)

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