The Latex 630W machine is suitable for signage businesses and creating stunning decor applications. It comes with a fourth-generation ink formulation that offers vibrant colours and a wider colour gamut. The HP Latex technology is celebrating its 15th anniversary with a massive global sale of over 78,000 machines.

The new printer is equipped with HP's pixel control technology for smooth gradients and outstanding colour prints. This technology reduces the heat required to cure ink by 30%, enabling print on heat-sensitive materials for enhanced media versatility.

The HP Latex 630W features non-circular printhead nozzles that offer precision to capture four-point text sharpness. The printer can achieve a top speed of 190 sq ft per hour and comes with a front panel with 10 GB storage, which can store and reprint previous jobs, saving time.

The Latex inks are environmentally friendly, containing 60% water and emitting zero VOC during printing. The prints are also odourless, making them ideal for wallpaper and indoor applications for retail branding or sensitive areas like schools, hospitals, and public places.

"Mandar Nalawade, country lead for LFP business at HP India, will be present for the launch event. We cannot wait to offer our customers the first experience of this product over the three days of the exhibition," shared Adhish Aggarwal, business head East at IPCPL.

The HP Latex 630 series is equipped with PrintOS, a dynamic platform that redefines control and accessibility. PrintOS allows operators to monitor the machine's real-time data, allowing remote access to crucial job information such as ink consumption and production performance. PrintOS Learn provides an invaluable resource centre for training the operators and instilling the knowledge and skills needed to maximize the machine's potential.

Insight Print Communications acquired Trisita Marketing in 2022, giving them a solid foothold in East India and an expansive presence across the country, including 12 offices, and ten service locations.