Looking at the future, IT skills shall play an essential par t in improving the opportunities for increased revenues from the same customers. This means printing and publishing the same document on the internet, variable data pr int ing, track and trace, augmented reality for interactive documents, embellishment by spot UV/ foil, and adopting agile and flexible print operations.” Gupta adds that print firms will have to be available 24/7 and 365 days a year to the end customers with at least a web page as a window of communication plus a solid web identity.

The sum up, as Pradhan says, predicting where the market is heading during these pandemic times is difficult. “Just because a company has had a bad month, it does not mean that you will have a bad next month, and vice versa.” Shah of Nulith says that we don’t know how this year will unfold, what with the third wave looming large. “Let us hope for the best, and that by 2022, businesses will be at least back to where it was during the pre-Covid period.”

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