In-Store Asia 2019: HG Graphics highlights 23 years of retail expertise

HG Graphics is a retail and brand solution provider dealing in visual merchandise, shop windows, 3D printing, props, wall units, gondola, exhibitions, FSU and kiosk, POS and fixtures, signage, and facade.

To add value addition for its customers, HG Graphics has been using 3D printing to develop props for various brands such as Nike, Reebok, Wrogn, Casio, and 100 Pipers.

Rahul Bahl of HG Graphics said, “Competition is on the cutting-edge and is very dynamic. Every job needs complete commitment and we have to make sure it stands out in the market. At HG Graphics, each project is considered with top priority.”

For HG Graphics, one of the biggest achievements was the L-shaped backlit signage on the facade of the building for Tribhovandas Bhimji Zaveri in Sector 18, Noida. The size of the signage is 24x14-ft. “We used LED UV printing technology and printed it on the fabric. It took us six months to develop the substrate for this project. We had to make sure the colours printed on the fabric last long, considering the extreme weather conditions of Noida,” added Bahl.

Addressing the challenge faced in the retail segment, Bahl, said, “Matching a particular colour becomes very difficult. In the Indian market, still, we cannot find the materials of the global standard. Our clients are not restricted to Indian market itself; they have a global presence too. Hence, customers demand the similar projects that they have seen in the European market but Indian market fails to deliver similar kind of raw materials required to deliver European standard projects. This is a crucial factor which we, as a retail solution provider, need to look at.”

According to Bahl, the challenge doesn’t end here. The cost is another area of concern. He said, “When it comes to cost break up, a customer looks at the amount of material utilised. He is not concerned about the source of raw material required for the job. This creates a challenge for us, as importing high-quality raw materials adds to the overall cost of the project.”

For the future, Bahl is focused on sufficing the Indian consumers demand for eco-friendly materials. He said, “People are aware of the go-green concept and even authorities have become stringent. In various south Indian states, flex has been banned. HG Graphics is prepared for this challenge. We have developed eco-friendly and biodegradable substrates for branding and signage.”