IPAMA provides an update on PrintPack India 2013

We have already sold 10,000 sq/mt of exhibitor space,” said K S Khurana, president of Indian Printing Packaging & Allied Machinery Manufacturer’s Association (IPAMA), in an interaction with PrintWeek India during his visit to Mumbai.

18 Oct 2012 | By PrintWeek India

Khurana was accompanied by CP Paul, general secretary of IPAMA, who said that they aim to cross 15,000 sq/mt mark and over 300 exhibitors.

Printpack India will be held from 23-28 February, 2013 at India Expo Centre & Mart, Greater Noida.
 
Khurana said that the PrintPack India, for the first time, will be held in Noida and the entry to exhibition will be on paid ticket. “We are offering visitors, a choice of one- or three-day passes at Rs 200 for two days and Rs 500 for three days, which will include, metro passes for free travel on those days, free shuttle service from the metro station to the exhibition venue, a bottle of waterand layout/plan of exhibition.”
 
According to Paul, the reason for making entry a paid one is that IPAMA wants serious visitors to come to the exhibition because after Drupa Printpack India 2013 is the first major exhibition in India. “We do not want casual and uninterested visitors crowd the stand. They are deterrents, driving the serious buyers away from the exhibitors.”
 
He added, “Exhibitions are about showcasing new products and concepts and not necessarily selling on the spot though that’s the aim. At this Printpack we are focussing on promoting Indiaand its new products. This time the show will be different.”
 
In order to promote Printpack India 2013, IPAMA has embarked on an ad campaign with scroll on Aaj Tak, Tez and Delhi Aaj Tak. “Next month onwards there will be more ad coverage till the commencement of the exhibition,” said Paul.
 
Companies like Manroland, Canon, Micro Mechanical, Nagpal, Cartonal, Autoprint to name a few, have confirmed participation while NPES will organise conferences on two days. More conferences are being planned, which will be announced in due course. “Printpack is the only national level exhibition in India, where 75% of its exhibitors showcase machines on stall, some running live,” concluded Khurana.