ITC pioneering planet-friendly initiatives in specialised packaging
Moving to the next horizon, ITC is pioneering a planet-friendly initiative through innovative fibre-based solutions, including moulded fibre technologies for specialised packaging, leveraging its existing proprietary R&D platforms and global collaborations. The business has launched a sustainable packaging portfolio comprising recyclable paperboards, under the ‘Filo’ and ‘Omega’ series to substitute single use plastics. This segment offers immense opportunities with the global bio-degradable packaging market estimated to grow to nearly USD 121-billion by 2025.
13 Aug 2021 | By Rahul Kumar
ITC’s paperboards, paper and packaging business is a market leader and has made significant progress with recent strategic investments in areas such as pulp import substitution, proactive capacity addition in value-added paperboards as well as in extensive use of industry 4.0 to drive a new paradigm of quality and efficiency.
The paperboards business derives unique competitive strengths from its integrated business model that encompasses a secure and renewable fibre chain as well as a one-stop packaging solutions provider. ITC has spearheaded an afforestation programme which has greened over 8,75,000 acres, supporting 160 million person-days of employment, besides enabling large-scale import substitution.
An extensive strategy reset has been undertaken to architect the structural drivers that will power ITC’s next horizon of growth and ensure that the enterprise remains future-oriented, consumer-centric and nimble. Each of ITC’s businesses has pivoted to create new frontiers for the future, with enhanced competitiveness as well as sharper focus on cost management to strengthen leadership or rapidly attain the top positions in the case of newer segments.
As a core element of the ITC Next strategy, ITC will continue to explore opportunities to craft disruptive business models anchored at the intersection of digital and sustainability, the two defining trends in the ‘new normal’, leveraging its institutional strengths.
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