Established one year after India’s Independence, and now run by the three generations of the family, Jaipur Printers also took the opportunity to announce the commissioning of India’s first HP Indigo 15K digital press, which according to the company, is a testament to its technology-first approach to printing solutions.

“Being the front-runner in adopting the latest technology in printing, we take immense pride in being the preferred print solution provider in the entire state of Rajasthan,” Alok Jain of Jaipur Printers said.

Established by the Late Sohan Lal Jain in 1948, the Jaipur-based print firm began with a small printing press equipped with two Chandler Price treadle letterpress and a few ancillary machines (typesetting with hotmelt types). 

When Alok Jain joined the business as a second generation in 1983, he strengthened the set-up with the latest printing equipment and finishing line. The transformation was complete. An offset print house with a rep to protect. 

As a one-stop solution provider, Jaipur Printers has an in-house quality control and delivery system to provide value and satisfaction to its customers in Jaipur and Delhi-NCR, as well as Rajasthan.

Today, Jaipur Printers is in reboot mode. It has added arsenal to its digital business. The aim: to tap the upcoming short runs, personalisation, and variable data printing trends. That's why Aditya Jain joined the business. Print Smith was his dream project. On cue, Print Smith installed the HP Indigo 15K HD at its newly established 9,000-sqft production plant in Sitapura Industrial Area in Jaipur.

“We believe digital customers are ready to pay a premium for the best-in-class prints. Today as an organisation, we have a capacity on the offset side to manage longer print runs, and now with the growing need for short runs and premium quality, we have a digital set-up also. Now, we can service both kinds of clients and requirements,” Aditya Jain said in a conversation with PrintWeek.