In India, Tata Consultancy Services holds on to the top spot for the third time in a row, with a brand value of USD 49.7-billion. This is a 16% growth from last year, propelled especially by investments in AI and digital transformation. Infosys, another business technology and service platform, featured fourth on the list, with a brand value of USD 25.2-billion (a 4% increase from 2023).

The country’s top 75 brands have a combined value of USD 450.5-billion, markedly, a 19% increase from the previous year. Business technology and service brands are currently reigning supreme in the country, with the top seven brands in the Kantar list from the sector.

Financial service brands dominate the list, with HDFC Bank valued at USD 38.3-billion, taking the second position on the coveted list. Other banks that feature on the list include State Bank of India (at number five, valued at USD 15-billion), ICICI Bank up next (valued at USD 15.6-billion), and the Life Insurance Corporation of India at number 10, valued at USD 11.5-billion.

Zomato, the restaurant aggregator and food delivery company, has seen a growth rate of 100%, featuring at the 31st position on the list with a brand value of USD 3.5-billion. Telecom provider Airtel was third on the list, with a brand value of USD 29.8-billion. Jio trailed behind Infosys with a brand value of USD 13.7-billion, followed by Asian Paints (USD 13.5-billion), and HCL Tech with USD 11.8-billion.

India is expected to see an eight per cent increase in its GDP, which is five per cent more than the anticipated growth for the rest of the world. The automotive, retail, and real estate industries are thriving. Kantar’s report does highlight, however, that the success that these brands have achieved is largely from a local populace. The international market of more than six billion people is mostly untapped by Indian brands and could be an interesting opportunity for them.