Jagan Nathan of Kavin Graphics said the company opted for the machine for its offset-like finish. “The company also offered us support and adequate training to our operators,” he said, adding, “Xerox is the only company with a strong workflow solution to reduce time and wastage of materials.”

He added, “We are new in digital printing. Before this, we had offset printing machines. We invested in the Xerox Versant 280 because of its quality output, easy handling of media and colour consistency.”

Incorporated in 2004, Kavin Graphics is a sole proprietorship-based company. Nathan handles design, marketing and customer support.

The company offers services in the invitation segments, ink stamps, business cards, PVC-coated paper and more. “Our products are provided with complete quality assurance. Moreover, we are also involved in rendering printing services, calendar printing services and others,” Nathan said.

Besides the Xerox Versant 280, the company has a thermal lamination machine, a cutting machine, a mini offset machine and digital duplicators at its 1,080-sqft facility.