Kolte-Patil’s innovative OOH campaign

In their endeavor to reach out to the Mumbai home buyers, Kolte Patil has rolled out a unique outdoor campaign in partnership with Concept OOH. The campaign, developed by Flagship Advertising focuses on the real life situations of the people of Mumbai, who pay high prices for really small spaces. While empathising with their situation through the campaign, the outdoor medium has been used in an innovative and unique way to enable viewers to relate to the size of their current homes. Concept OOH has very effectively created life-size match box homes which have been strategically installed to attract maximum eyeballs.

Gayatri Kunte, DGM (marketing), Kolte-Patil Developers, said, "Most people in Mumbai stay in small houses and lead a life with severe space constraint. For the same price we are offering spacious homes in Pune, loaded with amazing amenities. We at Kolte-Patil Developers believe in creating homes not just constructing it and thus we say we build entire ecosystems not just homes. This campaign perfectly put our point across."

Kolte-Patil Developers has built projects in multiple segments such as residential, commercial, retail, IT parks and integrated townships, while Concept OOH provides strategic outdoor advertising solutions with hoardings, kiosks, bus shelters, airports, railway and bus station properties as well as customised innovations.